LOGO DESIGN AND BRANDING

Some things about business will likely never change. The technology may make it possible and easier to create flashier promotional materials. Logos are already three dimensional. Identification of a business now involves branding not just advertising.

But these identity and business personality tools will always be central to the communication of the essence of a company, service or product. This page is devoted to the graphic design work, logos and branding that I did for both marketing clients and my own enterprises.

 

GRAPHIC DESIGN

IVV Rack Card
IVV Rack Card

 

LOGOS


 

BRANDING

In order to make social media less daunting to baby boomers, I came up with the idea of creating ‘characters’ to brand the concept as something more playful and less intimidating. Introducing ‘The Boomer Family’.