Some things about business will likely never change. The technology may make it possible and easier to create flashier promotional materials. Logos are already three dimensional. Identification of a business now involves branding not just advertising.
But these identity and business personality tools will always be central to the communication of the essence of a company, service or product. This page is devoted to the graphic design work, logos and branding that I did for both marketing clients and my own enterprises.
In order to make social media less daunting to baby boomers, I came up with the idea of creating ‘characters’ to brand the concept as something more playful and less intimidating. Introducing ‘The Boomer Family’.