Dunkin’ Donuts Rebrands Itself, Again

 

INTRODUCTION TO DUNKIN’ DONUTS BRANDING

In this blog post, I explore recent parts of the Dunkin’ Donuts rebranding programs. Specifically, when they started their new look of hot pink and orange bold lettering.

dunkin donuts rebranding program
The Dunkin’ Donuts® brand going back to the 1950’s from ‘Evolution of the Dunkin’ Donuts Logo’, a blog post written by Erin Wallace as a student at Virginia Commonwealth University

 

AMERICA RUNS ON DUNKIN’

Then a new slogan, ‘America Runs on Dunkin’® emerges. Along with it is a Work Progress Administration (WPA) like mural in matching vibrant colors to emphasize the slogan. Here is a blog post I wrote with accompanying video about this initial transformation. This is the blog post. Dunkin’ Donuts

 

DUNKIN’ DONUTS BECOMES DUNKIN’

Towards the end of 2018, Dunkin Donuts announces a dramatic rebrand to just Dunkin’. The word ‘donuts’ was to be eliminated. Here is a blog post I wrote describing this change and some visual that demonstrate what it would look like.

rebranding dunkin donuts
Examples of new packaging for Dunkin’

 

DUNKIN DOES NAILS

The latest branding program is a bold move. It is the collaboration with Lauren B. Beauty for a Signature Nail Polish collection of eight colors. Quoted from the Dunkin’ Donuts News article of May 15, 2019, Polish Off Your Signature Look with Dunkin’s First-Ever Nail Polish Collection is the following:

The Signature Collection of Eight Nail Polishes

The polishes colors are “Cocoa Mocha, Caramel Craze and Blueberry Crisp, inspired by Dunkin’s new Signature Lattes, as well as Butter Pecan, Pistachio Almond Fudge and Banana Split in honor of our seasonal Baskin-Robbins Ice Cream Flavored Coffees. Or, fans can rep our iconic orange and pink colors with the vibrant Slam Dunkin’ and Pretty in Dunkin’“. These vegan-friendly polishes are available only in select salons across the country. In other words, they cannot be purchased at retail locations, to the disappointment of many. But with Dunkin’ Donuts, I mean Dunkin’ who knows what will come next.

The US Map showing where salons are that have the Signature Nail Polish

 

SOURCES AND RESOURCES

Evolution of the Dunkin’ Donuts Logo by Erin Wallace

Polish Off Your Signature Look with Dunkin’s First-Ever Nail Polish Collection

Design by Dunkin’: The Dunkin’ Donuts Brand

Branding Part Two: “Just Call Us Dunkin’®”

 

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