‘Cholos Try Vegan Food’ is a video that proves an important point. If something tastes good, advertising for it does not have to be in good taste. It can still be great, creative promotional material. This piece is actually part of a new advertising campaign targeting the Latino market.
For those who do not know what a ‘cholo’ is, this is the Urban Dictionary meaning, “A cholo is term implying a Hispanic male that typically dresses in chinos (khahki pants), a wifebeater sleeveless teeshirt or a flannel shirt with only the top buttoned, a hairnet, or with a bandana around the forehead, usually halfway down over the eyes. Cholos often have black ink tattoos, commonly involving Catholic imagery, or calligraphy messages or family names.”
For those who do not know what vegan food is, let me explain briefly.
A review of the video on Klaq.com
Vimeo version of Kale Chips & Kombucha.