Great Ads Are Art: Atomic and Otherwise. Why? Because they can make us smile, make us cry and move us in ways that few other things can or usually do.
This is clearly illustrated by THE AD WORLD’S BEST IDEAS: 12 CAMPAIGNS THAT WILL WIN AT CANNES by Teressa Iezzi. Some of the entries shown do just what is described above. They clearly make a case for great ads are art and include the role that technology has come to play in the creative process.
This year, the use of technology at the International Festival of Creativity (aka the International Festival of Advertising, aka the Cannes Lions), has risen to such heights that a new category has been named for them. The festival kicks off on Sunday, June 16th.
Quoted from, ‘THE AD WORLD’S BEST IDEAS: 12 CAMPAIGNS THAT WILL WIN AT CANNES’, “While Cannes has certainly honored ‘apps, tools, and programmes’ before (several years ago, the festival launched the ‘Titanium Lion’, designed to recognize the new forms of work that refused to be bound by traditional ad categories), the new ‘Innovation Lion’ seems to be designed to give more recognition to the ideas that aren’t communications and to the tech platforms that underlie the communications initiatives that Cannes has traditionally cited.”
One community service project video, Metro Trains’s, ‘Dumb Ways To Die’ gained such popularity that other creatives crafted take-offs and spoofs of it. The original and its progeny are shown below.
IBM captured a million views in just one day for a demonstration of the future of atomic memory. Here’s how they achieved that and why it matters.
SOLVING HUGE PROBLEMS, ONE ATOM AT A TIME: THE PURPOSE AND POWER OF IBM’S “WORLD’S SMALLEST MOVIE”
BY: JOHN KENNEDY, IBM, AND STEVE SIMPSON, OGILVY & MATHER.
A Boy And His Atom: The World’s Smallest Movie
‘The Bridge of Life’ by Samsung Life Insurance
This project turns potential tragedy into a joyful work of art.
‘Coca-Cola Small World Machines – Bringing India & Pakistan Together’
Who would have thought that Coca-Cola could be used for political unity?
The best was saved until last. The Oreo, 100 year birthday video, ‘Oreo Daily Twist’. We all know what happened to that one when the lights went out on last year’s Super Bowl.
Are you all choked up yet? See what I mean about ‘Great Ads Are Art’? Which ever ads win at Cannes, there is no doubt that they will all be works of art.