Here are two licensed design artists whose work I love.
Their licensed designs are based on their illustration and writing projects sold to product manufacturers. By name, they are Mary Engelbreit and Susan Branch. In fact, you may likely be familiar with their work. If so, that would be from both their prolific past work and present activities as well. As I mentioned, from their start I have loved and continue to love their work.
A brand is the means by which an entity is recognized across the board. The brand itself can be visual or verbal material. The entity can be a person, product or company as well. In fact, the brand can be the work of the designer him or herself.
In the cases of both Mary Engelbreit and Susan Branch, their design media that lead to their work being licensed was primarily their illustration and writing skills. For example, Mary Engelbreit’s licensed designs include greeting cards, books, and kitchen accessory designs.
Similarly, Susan Branch’s licensed designs actually also includes books, calendars, fabric and wallpaper patterns. In other words, all kinds of kitchen and eating accessories. After all that, Susan is also a cook and recipe writer. Otherwise, their work runs along very similar lines at times. But they still have unique, distinct styles.
Opening of the New York Coliseum.org
My Story
In addition to admiring their successes, I yearned to become a licensed designer too. Actually, it was during the time I was doing my own illustration work. My work was making personal greeting cards for friends and family. After that, I tried my hand at commercial cards. However brand design was not meant to be for me. In conclusion, I did have the opportunity to have my work published. In fact, I did have a small portion of success at commercially available cards.
My Published Work This is a simple story. It came about as a result of my attending a class in greeting card design at the Parson School of Design in NYC. As a result, the students then received passes to the then famous Gift and Greeting Card Show at the New York Coliseum. It was the only arena of its type in NYC at the time.
@Alison Gilbert for Family Line Greeting Cards. Two cards I designed and sold to Family Line Greeting Cards. I met them at the NY Coliseum Gift & Greeting Card Show. Both cards were published and sold in an upscale gift and card shop on the upper East Side of Manhattan.
Conclusion
There I met a company called Family Line Cards. Both of my commercial greeting card sales were through their company. I may not have become a licensed designer. But above all, I did sell two greeting cards design. Therefore I am very proud of my few moments of success.