Designer of ‘I [heart] NY’ creates logo for climate change

Milton Glaser, the designer behind the iconic ‘I ♥ NY’ logo, has turned his attention to global warming, creating a logo for an awareness campaign titled ‘It’s not warming, it’s dying’.    “There is no more significant issue on Earth than its survival,” Glaser told design publication Dezeen. “The questions is, ‘how can anyone not be involved?'” Speaking of the design – a disk with a black-green gradient running from North to South – Glaser said, “I can never answer the question of how ideas originate, and apparently, neither can anyone else. But, symbolically, the disappearance of light seemed to be an appropriate way to begin.”

 

Source: www.marketingmag.com.au

Milton Glaser’s project @itsnotwarming is getting world attention. As well it should. Have you ordered your buttons yet? www.itsnotwarming.com

See on Scoop.itGlobal Evolution: Will we be in time?

If you enjoyed this article, Get email updates (It’s Free)

You may also like