“The Internet’s premier platform for free education in computer programming had an outdated wordmark. Pentagram’s Eddie Opara came to the rescue with a new visual identity.”
The new branding program would started with Codecademy Reimagined. This was based upon the conclusion that, “if we wanted to grow and mature as a brand, we required a thorough redesign of our entire product.” WHY A REDESIGN? REASON #1 – START FRESH REASON #2 – BRAND MATURENESS
OUR NEW LOOK
PHASE 1
“The first thing we tackled was the logo, as the key centerpiece of our new look.”
PHASE 2
“After defining the main brand pieces with Pentagram (logo, typography, iconography, color), we started applying it internally to our entire web ecosystem by building a comprehensive number of reusable design patterns.”
PHASE 3
“This was the longest, and perhaps most exhausting, of all phases, where we redesigned 70+ webpages in tandem with other collateral material (email templates, slides, apparel, etc).”
Alison D. Gilbert‘s insight:
A brand needs to look like what a company does, is or represents. It should not be literal. That is for amateurs. But when a company teaches code, its brand needs to ‘speak’ code fluently.
While the Centers for Disease Control in the United States refuses to conduct a study comparing vaccinated children with unvaccinated children, other countries have conducted such studies, and they show that unvaccinated children are much healthier.
Alison D. Gilbert‘s insight:
Controversy over vaccination vs. unvaccinated children. What do you think?
France will make quite a statement about feeding the world when it unveils its pavilion at the Milan Expo 2015. Not only will vegetables, herbs, and hops grow on the building’s exterior, but that same food will also be served at a restaurant inside. In fact, the whole place is set up to be like a market from the future.
Alison D. Gilbert‘s insight:
Kudos to France and X-TU Architects. The Milan Expo 2015 features a building that grows its own food for its own restaurant.
You can live a life in balance with Nature. Nick Ritar, permaculture farmer and educator can teach us how. In this talk at TEDxCanberra 2011, Nick Rita…
Alison D. Gilbert‘s insight:
Sustainability is our future. Our survival depends upon it. We need to start learning how, yesterday.
Pet hair here, pet hair there, pet hair everywhere! Yep, if there’s anything pet parents have plenty of, it’s pet hair, so why not put some if it to good use?
Alison D. Gilbert‘s insight:
This is actually a great article with excellent suggestions. Will we be in time to implement ideas like this before we totally clog up the planet?
Stop making bee-killing pesticides. In the long run, you are killing all of us. Where do you think you can go to hide from this? The moon?
“A new report by Michele Simon and Friends of the Earth U.S. uncovers the deceptive public relations tactics chemical companies (such as) The Bayer company, Syngenta and Monsanto are using to manufacture doubt about science and fool politicians to delay action on neonicotinoid (neonic) pesticides — a key contributor to bee declines. As the bee crisis worsens, these companies are using tobacco-style PR tricks to protect their profits at the expense of bees and our future.” – See more at: http://www.foe.org/beeaction#sthash.EOH2fKo1.dpuf See on twitter.com