Dunkin’ Donuts Rebrands Itself, Again

 

INTRODUCTION TO DUNKIN’ DONUTS BRANDING

In this blog post, I explore recent parts of the Dunkin’ Donuts rebranding programs. Specifically, when they started their new look of hot pink and orange bold lettering.

dunkin donuts rebranding program
The Dunkin’ Donuts® brand going back to the 1950’s from ‘Evolution of the Dunkin’ Donuts Logo’, a blog post written by Erin Wallace as a student at Virginia Commonwealth University

 

AMERICA RUNS ON DUNKIN’

Then a new slogan, ‘America Runs on Dunkin’® emerges. Along with it is a Work Progress Administration (WPA) like mural in matching vibrant colors to emphasize the slogan. Here is a blog post I wrote with accompanying video about this initial transformation. This is the blog post. Dunkin’ Donuts

 

DUNKIN’ DONUTS BECOMES DUNKIN’

Towards the end of 2018, Dunkin Donuts announces a dramatic rebrand to just Dunkin’. The word ‘donuts’ was to be eliminated. Here is a blog post I wrote describing this change and some visual that demonstrate what it would look like.

rebranding dunkin donuts
Examples of new packaging for Dunkin’

 

DUNKIN DOES NAILS

The latest branding program is a bold move. It is the collaboration with Lauren B. Beauty for a Signature Nail Polish collection of eight colors. Quoted from the Dunkin’ Donuts News article of May 15, 2019, Polish Off Your Signature Look with Dunkin’s First-Ever Nail Polish Collection is the following:

The Signature Collection of Eight Nail Polishes

The polishes colors are “Cocoa Mocha, Caramel Craze and Blueberry Crisp, inspired by Dunkin’s new Signature Lattes, as well as Butter Pecan, Pistachio Almond Fudge and Banana Split in honor of our seasonal Baskin-Robbins Ice Cream Flavored Coffees. Or, fans can rep our iconic orange and pink colors with the vibrant Slam Dunkin’ and Pretty in Dunkin’“. These vegan-friendly polishes are available only in select salons across the country. In other words, they cannot be purchased at retail locations, to the disappointment of many. But with Dunkin’ Donuts, I mean Dunkin’ who knows what will come next.

The US Map showing where salons are that have the Signature Nail Polish

 

SOURCES AND RESOURCES

Evolution of the Dunkin’ Donuts Logo by Erin Wallace

Polish Off Your Signature Look with Dunkin’s First-Ever Nail Polish Collection

Design by Dunkin’: The Dunkin’ Donuts Brand

Branding Part Two: “Just Call Us Dunkin’®”

 

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Handmade Crafts Historical Exploration

My handmade crafts historical exploration started out with the intention of distinguishing two major handmade crafts categories, hard and soft crafts. The distinctions are not absolute. This is because the differences are not always clear cut. In addition to that, these terms have no official documentation or recorded definitions.

In spite of that, these terms may be helpful in clarifying some of today’s complicated, definitive distinctions, Handcrafted vs. Homemade and Art vs. Craft for example. In this blog post (series), which is actually a soft crafts project, I will travel through history to illustrate what are contrasts and comparisons between hard and soft crafts as well as explore other crafts related gems.

HANDMADE CRAFTS HISTORY

Crafts Guilds

An explanation of the term handmade crafts as we ponder it today needs to come way before a distinction between hard and soft crafts can be made. Even before the Industrial Revolution which brought about the Industrial Age, when most things were pretty much made by hand, the term crafts was employed. In fact, there were highly regarded Crafts Guilds.

handmade crafts
Crafts Guilds in the Middle Ages
The Purposes of Crafts Guilds

Crafts Guilds served several important purposes in the Middle Ages lasting even to this day. Most significant is this quote from, The Purpose of Crafts Guilds in the Middle Ages. Gaining Elite Membership in a Guild:
“A man would have to work through three phases to become an elite member of a Medieval Guild during the Middle Ages – apprentice, journeyman, and master.” How similar is that in today’s world of true craftsmanship?

handmade crafts
A Craftsman’s Legacy by Eric Gorges
This soft crafts project was inspired by and is dedicated to a craftsman I greatly admire, Eric Gorges. He is the TV host and writer of A Craftsman’s Legacy. The continuation of this story, a soft crafts project itself, will be more chapters or blog posts about the history of crafts and craftsmanship.

SOURCES AND RESOURCES
Handcrafted vs. Homemade

Art vs. Craft

Decorative Art

Applied Art

Craft Guilds in the Middle Ages

The Purpose of Guilds in the Middle Ages

A Craftsman’s Legacy

 

 

 

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SYNESTHESIA: A Neurological Phenomenon

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Do you know what synesthesia is? Do you know anyone who has it? Are you a synesthete? I have synesthesia. I have had it since childhood. I have always considered it to be a fun game I could play in my mind, seeing numbers in specific colors. I can sometimes still experience a correlation between days of the week with colors and numbers,too. I never told anyone about my ability until recently. I had no idea that it was unusual, had a name or was an actual brain function that some other people experienced as well. At least one in 2,000 people have this neurological phenomenon.

synesthesia
I have synesthesia. These are the colors and numbers that automatically correlate with each other in my mind.

Wikipedia description of synesthesia
“Synesthesia (also spelled synæsthesia or synaesthesia; from the Ancient Greek σύν syn, “together”, and αἴσθησις aisthēsis, “sensation”) is a neurological phenomenon in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.[1][2][3][4] People who report a lifelong history of such experiences are known as synesthetes.
In one common form of synesthesia, known as grapheme-color synesthesia or color-graphemic synesthesia, letters or numbers are perceived as inherently colored.[5][6] In spatial-sequence, or number form synesthesia, numbers, months of the year, and/or days of the week elicit precise locations in space (for example, 1980 may be “farther away” than 1990), or may appear as a three-dimensional map (clockwise or counterclockwise).[7][8] Synesthetic associations can occur in any combination and any number of senses or cognitive pathways.[9]

“Little is known about how synesthesia develops. It has been suggested that synesthesia develops during childhood when children are intensively engaged with abstract concepts for the first time.[10] This hypothesis – referred to as semantic vacuum hypothesis – explains why the most common forms of synesthesia are grapheme-color, spatial sequence and number form. These are usually the first abstract concepts that educational systems require children to learn. Only a fraction of types of synesthesia have been evaluated by scientific research.[11] Awareness of synesthetic perceptions varies from person to person.[12]”

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