Alternative Fashion Materials

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Alternative fashion materials become wildly popular during the 20th century. Their zenith is the 1950s, when lucite handbags become the most trendy.

The reason primarily is that some materials have a commercial restriction during WWII. Therein lies the opportunity and even necessity to find alternative materials for the public. Because of various challenges including the one regarding WWII restriction, new materials enter the fashion scene.

First is celluloid, then bakelite. Afterwards bakelite evolves into lucite. In other words, each alternative material is an important improvement over the previous one. Today all these alternative materials exist as extremely collectible.

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Examples of cellulose, bakelite and acrylic as alternative material jewelry and accessories

CELLULOID

Celluloid Jewelry The use of alternative fashion materials begins with the invention of celluloid. It actually starts as a trade name for a type of plastic invented in the mid-1800s. Over time this becomes the generic term. The material’s use is to produce many different kinds of items, including jewelry.

From the early 1900s through about 1940, a primary use for celluloid is jewelry production. In fact it is used especially as a substitute for tortoise shell and ivory. Unfortunately it is unstable and not an optimal alternative.

Cellulose Definition
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Cellulose definition from thoughco.com

Cellulose Jewelry Samples and History
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John Wesley Hyatt is the inventor of celluloid. He patents it in 1869.
From the early 1900s through about 1940, celluloid is a frequent substitute in jewelry production. Its range is from bangle bracelets with rhinestone decoration, hair combs resembling tortoise shell, and chains used to hold charms made of Bakelite. One main issue with celluloid, however, is its flammable nature. As other plastics develop, fewer and fewer pieces of jewelry are made of celluloid.

BAKELITE

Bakelite is the next of the alternative fashion materials.
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Definition of bakelite
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Bakelite bangles available on etsy.com

Examples of Bakelite Jewelry
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Examples from cheaper99.com of Bakelite jewelry

LUCITE

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Difference between lucite and acrylic by acme plastic.com
History of Lucite Handbags In the late 1940s, a new plastic, Lucite comes onto the scene big time. Its designs are not anonymous, but there are lucite purses by noted designers such as Rialto, Llewellyn, Patricia of Miami, Wilardy, Miami Handbags, and Myles Originals. Actually, they sell in for as little as $5 but also go up to $75. In fact, Hollywood stars are among the first to festoon these unusual bags.
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Marilyn Monroe is adorned by the latest lucite in the film, Niagara.

For a detailed display of lucite handbags, go to the blog post 1950s Lucite Handbags

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Examples of Lucite handbags 1950s

THERMOPLASTIC

Two Generations of Outrageous Alternative Material Handbags From out of no where, and even the company employees don’t know when it came to be the Furla Brand Jelly Bag. Like nothing that came before it, and one resurrection since, this is one of my all time favorite handbags.
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Believed to be birthed in the third quarter of the 20th century, this Yellow school bag is a knockout.
Furla Jelly Bag In fact, Aldo’s daughter Giovanna gets the credit for the invention of the original jelly bag. Then there is a second generation, the re•candy bag.

Furla Re•candy Bag The Furla Re•candy Bag is currently one of the hottest fashion statements amongst young and Gen z women. In addition, this new Re•candy is totally recyclable. This is all due to the fact that this fine leatherware company has also a growing focus on recyclability and sustainability.

Most noteworthy are those designed for Women’s Fashion Week SS22 in Milan. This Furla Candy is a mini satchel bag made of recycled thermoplastic polyurethane gathered and restored using previously-produced materials.

Fabulous Furla Handbag
Furla-Re•candy exhibit at the 2022 Milan Fashion Week featured in a Town & Country article, photo courtesy of Furla.

ENAMEL METAL

I am a huge fan of what comes to be known as ‘flower power’. This is a jewelry type and lifestyle with acknowledgement by celebrities like Alan Ginsberg, Andy Warhol, and Mary Quant. Flower power, enamel metal contrasts traditional high end jewelry and chic lifestyles.

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Just purchased, some flower power for me. Two pins, one with matching earrings.
In fact jewelry is made using inexpensive metal, without any semi-precious or precious stones. None the less, the designs and colors are outstanding and simple. They are as popular today as when they represented the mood of the day and the philosophy of their time.

SOURCES & RESOURCES

Celluloid Jewelry
Definition of Cellulose
Cellulose Jewelry on Etsy
THEY LOVED LUCITE: PURSES FROM THE ATOMIC AGE
Red Lucite purses
Lucite in the Sky with Diamonds
6 Ways to Identify Bakelite
Furla Re•Candy Embelished
Furla Jelly Bags on ebay


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