The Space Race is Over

See on Scoop.itGlobal Evolution: Will we be in time?

Paul Kingsnorth examines the collective fear of the future and the progressive concept of space colonization. He urges us to deflect the delusions created by our techno-industrial society.

Alison D. Gilbert‘s insight:

We have deluded ourselves into believing that there is a real possibility that we can escape the devastation of this planet by going to inhabit another.

See on www.globalonenessproject.org

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How climate change makes Everest an even deadlier game

See on Scoop.itGlobal Evolution: Will we be in time?

After 16 Sherpas died in a horrific avalanche on Everest, a writer who climbed the peak wonders what’s next for the world’s tallest mountain.

Alison D. Gilbert‘s insight:

It is fairly well known news at this point that towards the middle of April 2014, an avalanche on Mt. Everest killed 16 guides and injured 9 others. Primarily Sherpas, these ‘ice doctors’ are other nationalities as well.

Although all the guides are highly esteemed and well-paid compared to others in their poverty stricken region, the loss of life does not have an acceptable price tag. This tragedy takes many issues into consideration. One of them happens to be ‘climate change’ and the possibility that those who have climbed parts of Everest may be the last to have been in time to do it.

See on grist.org

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The secret life of Rust Belt beekeepers

See on Scoop.itThe Food rEvolution

In Buffalo and Pittsburgh, urban beekeepers are taking sustainable food production into their own hands — sometimes in secret.

Alison D. Gilbert‘s insight:

Urban beekeeping is on the rise. This is good news. It makes fresh local honey available and helps with crop pollination. As colonies collapse around the rural US, this urban increase is especially important.

See on grist.org

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Walmart’s latest organic scheme is just part of its plot to take over our food system

See on Scoop.itThe Cultural & Economic Landscapes

The retail giant already controls more than 25 percent of the U.S. grocery market, and with its new organic label, it’s aiming to control even more.

Alison D. Gilbert‘s insight:

Is Walmart ‘going organic’ good for the economy? What are they really trying to accomplish by offering organic foods?

See on grist.org

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Codecademy Grows Up With New Pentagram-Designed Brand ID

See on Scoop.itSocial Media, the 21st Century Digital Tool Kit

“The Internet’s premier platform for free education in computer programming had an outdated wordmark. Pentagram’s Eddie Opara came to the rescue with a new visual identity.”
The new branding program would started with Codecademy Reimagined. This was based upon the conclusion that, “if we wanted to grow and mature as a brand, we required a thorough redesign of our entire product.”
WHY A REDESIGN?
REASON #1 – START FRESH
REASON #2 – BRAND MATURENESS

codecademy brand
Old ‘Lobster’ brand and new ‘CoDIN’ brand

OUR NEW LOOK
PHASE 1

“The first thing we tackled was the logo, as the key centerpiece of our new look.”

Codecademy Identity from Pentagram on Vimeo

PHASE 2
“After defining the main brand pieces with Pentagram (logo, typography, iconography, color), we started applying it internally to our entire web ecosystem by building a comprehensive number of reusable design patterns.”

codecademy brand
Evolution of a new Pentagram-designed brand

PHASE 3
“This was the longest, and perhaps most exhausting, of all phases, where we redesigned 70+ webpages in tandem with other collateral material (email templates, slides, apparel, etc).”

Alison D. Gilbert‘s insight:

A brand needs to look like what a company does, is or represents. It should not be literal. That is for amateurs. But when a company teaches code, its brand needs to ‘speak’ code fluently.

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Studies Outside the U.S. Show Unvaccinated Children Healthier than Vaccinated Children | Health Impact News

See on Scoop.itThe Food rEvolution

While the Centers for Disease Control in the United States refuses to conduct a study comparing vaccinated children with unvaccinated children, other countries have conducted such studies, and they show that unvaccinated children are much healthier.

Alison D. Gilbert‘s insight:

Controversy over vaccination vs. unvaccinated children. What do you think?

See on healthimpactnews.com

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The Food Growing on This Building Will Be Served at a Restaurant Inside

See on Scoop.itThe Food rEvolution

France will make quite a statement about feeding the world when it unveils its pavilion at the Milan Expo 2015. Not only will vegetables, herbs, and hops grow on the building’s exterior, but that same food will also be served at a restaurant inside. In fact, the whole place is set up to be like a market from the future.

Alison D. Gilbert‘s insight:

Kudos to France and X-TU Architects. The Milan Expo 2015 features a building that grows its own food for its own restaurant.

See on gizmodo.com

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